So we finally had a chance to sit down with the man who's been leading the charge for the marketing of our EP, Dan Shores..CEO of CPP Marketing and Promotions (which by the way if you haven't yet copped that, Im sure yall have shieet.. buuut Just in case click Hurr) Before working with Dan we had NO idea what we were doin..lol. Luckily thanks to this man we have learned a hell of alot.. So peep what Dan has to say and if you lookin to get ya weight up for your next project hit this man up and get it crackin!
Give us a brief rundown of what you do exactly with CPP and how you gotstarted?
CPP is all encompassing promotions firm. We develop strategies and campaigns for recording artists and several other products as well.Myself and Nana Osei started CPP in the summer of 2005 after many conversations on how to impact our market in upstate NY and also NYC. Since then, we've been blessed to work with the likes of Bulldog Gin, Digiwaxx Media, Scion, DJ Rob Swift, DJ Spinna, J-Rocc just to name a few.
Explain how the college radio charts work for those who don't know?
Promoters like us at CPP work an artist's material to college Dj's. These Djs will submit their weekly charts or playlists at a number of different industry publications or trade magazines. The Dj's charts are compiled and appear on weekly email blasts,websites and print magazines.
You are a Dj, how does that help market your clients?
As a Dj on radio, in bars, lounges, clubs and even mixtapes you have a great deal of responsibility. Listeners or patrons of those clubs look at you to give them the latest, freshest music. While i'm in this position I have the opportunity to talk up my clients, play their music often,put out a mixtape with my client hosting or splash my mixshow with dozens of drops from my artist.The possibilities are endless.
What type of clients have you worked with so far..and how has your services helped them?
We've worked a good deal of Hiphop releases. We've pushed songs featuring Akon, Jadakiss, Illmind, KRS-1, Phonte of Little Brother, Cali Agents and Supastition just to name a few. As far as helping our artists, our services have landed a lot of our artists in the top 5 each time on the college radio charts, mixtape placement in countries like Switzerland, Germany and Japan, spins on XM radio, internet shows and much more.
What advice do you have for anybody who is putting their own project out and wants to get it out to the world?
Build relationships with Dj's for one. The DJ will put your music out there to the masses (if its quality material of course). Other tips would be to let recorded music go. Give it away,no one is buying it anymore. Develop other streams of revenue like merchandise and touring. Do it full time, go hard and have a professional team do your art direction. Hope that helps.
Ok Dan Last Questions..
Big L or Big Pun?
Big L, Big pun was incredible no question about that, but his older material is filled with a lot of heavy breathing and snorting.
Favorite Drink?
Something that jrocc introduced me to: California kool-aid aka Hennessy and Pinapple juice. bartenders don't know how to react when I order that.
Favorite record to "get ya groove on" to?
I have tons of that music. Maxwell, D'angelo, Sade, Mint Condition, older R. Kelly
Favorite Joint out right now?
The Radar remix by Marco Polo ft. Large Professor
Who are you diggin outside of Hip Hop right now?
I dig a lot of newer sounds while still appreciating the old. I'll listen to J-Davey or Georgia Ann Muldrow, and then turn around and listen to someone like Bobby Caldwell or Donald Byrd
Aight Dan thanks for everything homey.. you got any shout outs or thank you's?
Of course, big up to the Sole Vibe crew for the interview.The CPP staff. All the clients past and present, Nes at Rapattacklives.com, all the DJ's who've rocked w/ us for so long. Product lines, media sponsors and drink companies that have helped us along the way. The Beast from the East over at Get Smart productions, all the record companies I deal with major and Indie and you of course the reader. Keep supporting that Sole Vibe shiet!
Check Dan and his CPP Team Out
HERE
Give us a brief rundown of what you do exactly with CPP and how you gotstarted?
CPP is all encompassing promotions firm. We develop strategies and campaigns for recording artists and several other products as well.Myself and Nana Osei started CPP in the summer of 2005 after many conversations on how to impact our market in upstate NY and also NYC. Since then, we've been blessed to work with the likes of Bulldog Gin, Digiwaxx Media, Scion, DJ Rob Swift, DJ Spinna, J-Rocc just to name a few.
Explain how the college radio charts work for those who don't know?
Promoters like us at CPP work an artist's material to college Dj's. These Djs will submit their weekly charts or playlists at a number of different industry publications or trade magazines. The Dj's charts are compiled and appear on weekly email blasts,websites and print magazines.
You are a Dj, how does that help market your clients?
As a Dj on radio, in bars, lounges, clubs and even mixtapes you have a great deal of responsibility. Listeners or patrons of those clubs look at you to give them the latest, freshest music. While i'm in this position I have the opportunity to talk up my clients, play their music often,put out a mixtape with my client hosting or splash my mixshow with dozens of drops from my artist.The possibilities are endless.
What type of clients have you worked with so far..and how has your services helped them?
We've worked a good deal of Hiphop releases. We've pushed songs featuring Akon, Jadakiss, Illmind, KRS-1, Phonte of Little Brother, Cali Agents and Supastition just to name a few. As far as helping our artists, our services have landed a lot of our artists in the top 5 each time on the college radio charts, mixtape placement in countries like Switzerland, Germany and Japan, spins on XM radio, internet shows and much more.
What advice do you have for anybody who is putting their own project out and wants to get it out to the world?
Build relationships with Dj's for one. The DJ will put your music out there to the masses (if its quality material of course). Other tips would be to let recorded music go. Give it away,no one is buying it anymore. Develop other streams of revenue like merchandise and touring. Do it full time, go hard and have a professional team do your art direction. Hope that helps.
Ok Dan Last Questions..
Big L or Big Pun?
Big L, Big pun was incredible no question about that, but his older material is filled with a lot of heavy breathing and snorting.
Favorite Drink?
Something that jrocc introduced me to: California kool-aid aka Hennessy and Pinapple juice. bartenders don't know how to react when I order that.
Favorite record to "get ya groove on" to?
I have tons of that music. Maxwell, D'angelo, Sade, Mint Condition, older R. Kelly
Favorite Joint out right now?
The Radar remix by Marco Polo ft. Large Professor
Who are you diggin outside of Hip Hop right now?
I dig a lot of newer sounds while still appreciating the old. I'll listen to J-Davey or Georgia Ann Muldrow, and then turn around and listen to someone like Bobby Caldwell or Donald Byrd
Aight Dan thanks for everything homey.. you got any shout outs or thank you's?
Of course, big up to the Sole Vibe crew for the interview.The CPP staff. All the clients past and present, Nes at Rapattacklives.com, all the DJ's who've rocked w/ us for so long. Product lines, media sponsors and drink companies that have helped us along the way. The Beast from the East over at Get Smart productions, all the record companies I deal with major and Indie and you of course the reader. Keep supporting that Sole Vibe shiet!
Check Dan and his CPP Team Out
HERE
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